We think long and hard before re-printing industry press releases. But this one has a spin on Dynafit that’s worth pondering. To wit, Dynafit went ahead and worked out some sort of “contract” with free skier Eric Hjorleifson, to represent the company as well as work on product design. More, they’re saying “The brand’s reputation as uphill oriented is long over.” (Dynafit had a previous arrangement with Eric we reported on last year, so this must be some sort of re-up or extensive contract change.)
It is said Eric had a lot of influence on the design of the Dynafit Vulcan boot, and that he’s going to have similar involvement in binding design. Judging from what happened with the Vulcan boot (one of the most radical stiffness/weight/touring-comfort ratios out there), “Hoji’s” involvement with binding development could yield interesting results. Is this the start of tech binding 2.0 and more? Or will we simply see a massive DIN 25 Dynafit contraption attempting to interface with the same tired boot heel and toe fittings that were designed more than two decades ago for lightweight European uphilling?
As for the brand’s reputation changing from being uphill oriented, words are words. Until they start making bindings used by World Cup downhill racers, I think the jury is still out on that one. To be fair, I’m thinking they’re talking about simply being more well rounded and addressing more segments of the backcountry skiing market. But saying it that way is kind of boring (can you tell why I’m not writing press releases?).
Press release follows, lightly condensed. Your comments, oh esteemed WildSnowers?

WildSnow.com publisher emeritus and founder Louis Dawson has a 50+ years career in climbing, backcountry skiing and ski mountaineering. He was the first person in history to ski down all 54 Colorado 14,000-foot peaks, has authored numerous books about about backcountry skiing, and has skied from the summit of Denali in Alaska, North America’s highest mountain. He published his memoir, Avalanche Dreams: A Memoir of Skiing, Climbing, and Life in 2024.





