– The Backcountry Ski Site
  • Avalanches
  • Gear Reviews
    • Ski Reviews
    • Boot Reviews
    • Binding Reviews
    • Snowboard Splitboard
    • Book Reviews
    • Avalanche Beacon Reviews
    • Airbag Backpacks
    • Backcountry Electronics
    • Misc Gear Reviews
  • Podcast
  • Tips & Tricks
    • Ski Touring Basics
    • Boot Fitting
    • Fitness & Health
    • Gear Mods
  • Trip Reports
    • Fourteeners
    • Huts – Cabins – Lodges
    • Denali McKinley
    • 8,000 Meter Skiing
  • Stories
    • History
    • Humor
    • Land Use Issues
    • Evergreen Ski Touring
    • Poetry
  • Resources
    • All Posts Listed
    • 100 Recent Comments
    • Backcountry Skiing & Ski Touring Webcams
    • Ski Weights Comparison
    • Archives of WildSnow.com
    • Authors Page
    • Ski Touring Bindings
      • Trab TR2 Index and FAQ
      • Salomon Guardian & Tracker
      • Naxo Backcountry Skiing Bindings – Info Index
      • Silvretta Pure Backcountry Skiing Bindings – Info Index
      • Marker F10-12 Duke Baron
      • G3 Onyx Ski Binding FAQ
      • G3 ION Ski Touring Binding
      • Fritschi Backcountry Skiing Bindings – Info Index
      • Fritschi Diamir Frame Bindings Mount DIY
      • Fritschi Diamir Bindings FAQ
      • Fritschi Tecton FAQ
      • Atomic Salomon Backland MTN
      • Dynafit Tri-Step Binding 2001-2003
      • Naxo randonnee alpine touring AT ski binding FAQ
      • Dynafit Skiing Bindings – Info Index
      • Dynafit Binding Frequently Asked Questions FAQ
      • Dynafit Beast 16 FAQ Review 1
      • Dynafit Beast 16 FAQ Page Two
    • History
      • Ski Touring Binding Museum
      • Trooper Traverse Intro & Index
      • Randonnee Ski Touring “AT” ski gear — What is Hip?
      • Chronology
    • Backcountry Skiing Core Glossary
    • Gear Review Policy & Disclosures

– The Backcountry Ski Site

  • Avalanches
  • Gear Reviews
    • Ski Reviews
    • Boot Reviews
    • Binding Reviews
    • Snowboard Splitboard
    • Book Reviews
    • Avalanche Beacon Reviews
    • Airbag Backpacks
    • Backcountry Electronics
    • Misc Gear Reviews
  • Podcast
  • Tips & Tricks
    • Ski Touring Basics
    • Boot Fitting
    • Fitness & Health
    • Gear Mods
  • Trip Reports
    • Fourteeners
    • Huts – Cabins – Lodges
    • Denali McKinley
    • 8,000 Meter Skiing
  • Stories
    • History
    • Humor
    • Land Use Issues
    • Evergreen Ski Touring
    • Poetry
  • Resources
    • All Posts Listed
    • 100 Recent Comments
    • Backcountry Skiing & Ski Touring Webcams
    • Ski Weights Comparison
    • Archives of WildSnow.com
    • Authors Page
    • Ski Touring Bindings
      • Trab TR2 Index and FAQ
      • Salomon Guardian & Tracker
      • Naxo Backcountry Skiing Bindings – Info Index
      • Silvretta Pure Backcountry Skiing Bindings – Info Index
      • Marker F10-12 Duke Baron
      • G3 Onyx Ski Binding FAQ
      • G3 ION Ski Touring Binding
      • Fritschi Backcountry Skiing Bindings – Info Index
      • Fritschi Diamir Frame Bindings Mount DIY
      • Fritschi Diamir Bindings FAQ
      • Fritschi Tecton FAQ
      • Atomic Salomon Backland MTN
      • Dynafit Tri-Step Binding 2001-2003
      • Naxo randonnee alpine touring AT ski binding FAQ
      • Dynafit Skiing Bindings – Info Index
      • Dynafit Binding Frequently Asked Questions FAQ
      • Dynafit Beast 16 FAQ Review 1
      • Dynafit Beast 16 FAQ Page Two
    • History
      • Ski Touring Binding Museum
      • Trooper Traverse Intro & Index
      • Randonnee Ski Touring “AT” ski gear — What is Hip?
      • Chronology
    • Backcountry Skiing Core Glossary
    • Gear Review Policy & Disclosures
   

The Future of Skiing on Paper

by Lou Dawson September 19, 2006
written by Lou Dawson September 19, 2006

Seen the press release for the new skiing magazine? “The Ski Journal” is due to launch in January. Sounds like it’s an attempt to use paper print media for one of the few things that now differentiate it from the web, that is, displaying graphics in stunning high quality. According to the PR and website, the rag will feature the “highest quality paper, printing and design in the industry…the world’s highest quality ski publication.” I can see the possibility of the former, but WildSnow.com already has dibs on the latter (smile).

Seriously though, this gets me thinking about what’s been going on in the publishing industry for quite some time now. The web took nearly everyone by surprise. At first most publishers viewed the Internet as a gimmick that could never compete with a pub you could “carry around and read anywhere.” Boy were they wrong. Ink and paper publishers have been struggling for nearly a decade to figure out where their tree based products fit into the electronic mix that takes ever more of their advertising dollars and readers, and behind the scene it hasn’t been pretty.

One print publisher recently told me that “basically, the web is taking away my means of making a living.”


Fact is, web can provide nearly anything a magazine does — and do it better — and faster — and cheaper. That’s why WildSnow.com and other skiing websites have readers and sell advertising, and are doing quite well at it thank-you-very-much.

But the web can’t provide high quality art that has the look and feel of ink on paper. More, the nature of editorial web publishing is speed speed speed — frequently at the expense of quality (mea culpa). Thus, printed media can still provide two things: Stunning artwork, along with carefully edited and fact checked copy that’s intended to stand the test of time (since mistakes can’t be corrected once the publication is distributed.)

Is your printed pub providing these two things? If not R.I.P.


Back to the “Skiing Journal.” It’s interesting to look at the masthead list in the PR. Now defunct Freeze Magazine staff Mark Epstein is the editorial director. Will his experience with a failed magazine come in handy? I’ll bet it will. Something didn’t work with Freeze, so perhaps those lessons will be of use. (Ergo, open question is if Liftie of the Month helped the Freeze bottom line — or caused it’s demise. )

Skiing Journal photo editor is Grant Gunderson, a top young photographer (according to the PR) and prolific web forum denizen who posts on numerous boards under the moniker “Mtbakerskier.” (Grant is clear in his posts about who he really is, which is appreciated and refreshing.) I’ve always wondered what it would be like to switch from photographer to photo editor. Do you just buy a bunch of your own work? Or perhaps you can’t use your stuff, otherwise risking accusations of bias? But mostly, how much backcountry will we see in the new rag, as opposed to park and pipe? Comments are on. Grant?

Ski Journal website


Lou Dawson

WildSnow.com publisher emeritus and founder Lou (Louis Dawson) has a 50+ years career in climbing, backcountry skiing and ski mountaineering. He was the first person in history to ski down all 54 Colorado 14,000-foot peaks, has authored numerous books about about backcountry skiing, and has skied from the summit of Denali in Alaska, North America’s highest mountain.

www.loudawson.com
0
Email
previous post
What is the Definition of “Backcountry?”
next post
Powder Magazine 35 Year Anniversary — Out of Bounds and Out of Luck

Trip Reports

  • A Small Hut for Big Skiing in the San Juans: Aladdin’s Lamp

    April 23, 2024
  • Revisiting a 2011 Trip Report: Adventure in the Pickets — Thread of Ice Ski Descent

    December 9, 2022

Avalanche Department

  • Ask a Forecaster: Q&A with CAIC’s Andrew McWilliams

    March 10, 2024

Tips & Tricks

  • Transition Efficiencies 101 with Tech Binding Heel Units

    January 6, 2023
  • Visualizing the Backcountry as a Splitboarder: Minimizing the Challenges of Movement by Anticipating Terrain

    December 5, 2022
  • TURBOCHARGE YOUR TRAILHEAD BEACON CHECK

    November 15, 2022

Recent Comments

  • Daniel on Backcountry Ski Boots Buyer’s Guide: The Touring Boots Worth the Money
  • Jim Milstein on Best Touring Packs for Guides and Daytrippers
  • Bergen Tjossem on Much more than a steep ski: Fischer Transalp 92 CTI Long-Term Review
  • Maciej on Much more than a steep ski: Fischer Transalp 92 CTI Long-Term Review


  • Facebook
  • Twitter
  • Instagram
  • About Lou Dawson
  • Terms of Service
  • Authors Page
  • About
  • Contact
  • Advertise
  • Copyright & Legal
  • Website Security

@2025 - All Rights Reserved. Designed and Developed by WildSnow


Back To Top

Read alsox

Polar Star Inn Hut Report: Mellow...

March 7, 2025

Best Touring Packs for Guides and...

March 3, 2025

Moment Wildcat 108 Tour Long-Term Ski...

February 10, 2025