OSLO, Norway (March 20, 2009) – Rottefella AS, a leading manufacturer of bindings for Nordic skiing, this week announced that it will close Naxo AG, its wholly owned subsidiary that produces Naxo alpine-touring bindings. The move will allow Rottefella to refocus all of its resources on the Nordic and telemark skiing market, where it dominates ski binding sales worldwide and has introduced 13 new binding designs in the last five years, including the innovative New Telemark Norm (NTN) binding system. “Despite strong sales and marketing support for Naxo since Rottefella purchased it in 2006, the bottom line is that Naxo hasn’t achieved the critical mass worldwide that we needed in a very crowded market,” said Torbjorn Ragg, Marketing and Sales Manager for Rottefella.
While most of the WildSnow backcountry skiing blog posts are best attributed to a single author, some work well as done by the group.
