Recently I was able to tour the factory where feet are saved. After two dirt roads and a few U-turns, I arrived at Cabot Hosiery Mills, tucked away in the small town of Northfield, Vermont smack dab in the middle of the Green Mountains. The mill was started in 1978 and Ric Cabot, 3rd generation sock maker, took over the reigns in 2004 to create the Darn Tough Vermont brand.
Ric’s office is littered with sock samples, American flags and slogans burned into wood. One in particular, a company favorite, is “Nobody ever outsourced anything for quality.” There is no doubt in my mind that statement is true, thus we began the tour through his factory. I even discovered Darn Tough Vermont has an unconditional lifetime guarantee with an astonishing .002% return rate.
He explained how a small factory can easily attain greatness: produce 25,000+ socks a day with smiling employees, some working for him for more than three decades. Ric said, “You’re not just buying socks, you’re buying us, the 99%.”
I can attest after 16 days of wearing the same sock without washing they remain stink free, warm, breathable, soft, and the fit is still spot on. Darn Tough socks, you really are a savior.
Joseph Risi was raised on pasta and meatballs in the “backwoods” of Long Island before seeking higher education in the mountains of Vermont. Always looking for adventure, building treehouses, working too many odd jobs around the world he now lives in the Aspen area of Colorado.