Below advertising sales pitch just in from Powder Girl, a new magazine produced by the folks at Powder and devoted to the fem side of snowsports.
POWDER GIRL
Authentic women’s coverage only POWDER can produce. Get to know the girl who is changing the face of women’s skiing. Travel to a far-flung corner of the world with an accomplished ski-mountaineer and a young charger. Learn about female-specific injuries and how to avoid them. Find out why, to master sled-accessed skiing, you’ve got to flaunt what you’ve got. Drop your jaw at a Shooting Gallery that will crush any preconceived notions about token girl photography. You won’t find ski fashion trends, photo shoots from the hot tub or the gratuitous low-angle powder shot, but you will meet the hardest charging women in skiing. POWDER Girl reaches out to the hardcore female skier in a way that’s never been done before. If you’re trying to reach the dedicated femme ripper, POWDER Girl is your portal.
Prediction: This will be a success, but not because of the female market. Guys will buy tons of them. Overheard at checkout counter: “look at the magazine I bought — no, really, it’s for you honey, as you’re such a dedicated femme ripper.”
Come to think of it, how about the term “femme ripper?” Google it and you get zilch. And what’s the male equivalent, a “man ripper?” Or is that what the femme ripper becomes when her boyfriend dumps her for a better femme ripper? As always, Powder Magazine, pure marketing genius — and leading the way with the English language.
As for that “gratuitous low-angle powder shot,” at this point in summer I wouldn’t refuse it…
Lastly, will they re-title Powder Magazine? “Powder Man?” “Powder Hombre?” “Guy Pow?”
Comments appreciated. Girls?
WildSnow.com publisher emeritus and founder Lou (Louis Dawson) has a 50+ years career in climbing, backcountry skiing and ski mountaineering. He was the first person in history to ski down all 54 Colorado 14,000-foot peaks, has authored numerous books about about backcountry skiing, and has skied from the summit of Denali in Alaska, North America’s highest mountain.
