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– The Backcountry Ski Touring Blog

  • Avalanches
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      • Naxo Backcountry Skiing Bindings – Info Index
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      • Marker F10-12 Duke Baron
      • G3 Onyx Ski Binding FAQ
      • G3 ION Ski Touring Binding
      • Fritschi Backcountry Skiing Bindings – Info Index
      • Fritschi Diamir Frame Bindings Mount DIY
      • Fritschi Diamir Bindings FAQ
      • Fritschi Tecton FAQ
      • Atomic Salomon Backland MTN
      • Dynafit Tri-Step Binding 2001-2003
      • Naxo randonnee alpine touring AT ski binding FAQ
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      • Dynafit Binding Frequently Asked Questions FAQ
      • Dynafit Beast 16 FAQ Review 1
      • Dynafit Beast 16 FAQ Page Two
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      • Randonnee Ski Touring “AT” ski gear — What is Hip?
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    • Gear Review Policy & Disclosures
   

WildSnow.com Receives Ground Breaking Sponsorship

by Leon Sendmuller April 1, 2010
written by Leon Sendmuller April 1, 2010

We just found out about this yesterday here at Wildsnow.com — aparantly it’s been in the works for a while. More than a year ago, General Mills contacted Lou Dawson about being one of their featured athletes on their new and heavily promoted Wheaties Fuel breakfast cereal. Lou says he was honored to be included among the likes of Peyton Mannning, though is pretty skeptical if he really deserves it. Nonetheless, more than $100,000 for the gig was pretty convincing. Needless to say, with his new stash of cash Lou will be traveling more and blogging less, though you’ll still see him around these parts on occasion — that is unless his Nike deal comes through. In that case, he has an order in on a Lear Jet that’s been fully retrofitted with cargo bay ski racks and a large workshop.

Backcountry skiing on a cereal box.

Yep, that's Lou Dawson truly gracing what has to be the best expedition breakfast food since oatmeal.

Leon Sendmuller

Leon Sendmuller is a reporter for the Aspen Daily Cryer and specializes in ski related issues. He is personal friends with nearly everyone in Cinch Creek as well as having been employed as a cabin boy on the Unlimited yacht. When asked if he liked is former job as an Aspen Powder Tours guide better than being a cabin boy, he said “cabin boy, for sure, the tips were better.”


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