Hello Dynafit

We’d like to welcome Dynafit (nee Salewa NA) as a WildSnow.com advertising supporter. Thanks!

We’re of course honored and overwhelmed with how the industry is keeping us going with our mission here, and we’re incredibly appreciative that Dynafit sees what we’re doing and chooses to help.

Credit goes to Dynafit and other advertisers because they’re all mature enough to know we’ll not always see eye to eye on gear issues and other aspects of the mountain life, but they see that on the whole WildSnow is here to help, entertain and support all backcountry skiers, and thus we support the industry. Indeed, in private they’ve told me they understand (sometimes with a hint of reluctance) that for us to retain credibility and our audience we have to call things like we see them, otherwise it all falls apart. So we’ll keep doing that, along with our constant effort to be accurate and fair.

Thus, I’m keeping up the blogging pace for the foreseeable future. Look for a summer of gear blogs, some politics, fun automotive mods and info — and more. And even a few days of summer skiing. After I’ll, I’ve still got to get out on the Marker Duke bindings the snow fairy recently dropped on the front porch. (Since when do fairies wear brown? Whatever…)

As always, thanks for your comments, and please know that our advertisers are all worthy of our respect as groups of hard working people who strive to provide us with the things that make backcountry skiing the sport we all love so much.

Note about the Dynafit banner. Some of you probably know that the Dynafit logo is a snow leopard face, but I thought I’d point that out as it really does make a stunning badge for their business. Nothing like a face on an advertising banner to make it more catchy, but this is the first good one I’ve seen that uses an animal face — usually it’s just a come-hither hottie that makes it work. But come to think of it, perhaps Dynafit should try that too — G rated of course. Just kidding. Or am I? Girls use Dynafit too.