Ski Journal – Bellingham

“SJ” is a graphic intensive publication covering skiing in a delicious way that makes you want to gnaw off a big chunk of anything from powder to park as soon as is humanly possible.

Any bonafide publishing effort should retain humble digs through adolescence (and perhaps even into adulthood). Nicely sticking with those criteria, SJ recently expanded into well apportioned but still modest office space in a Bellingham industrial building. With not exterior signs, you’d miss he place if it wasn’t for photographer Grant Gunderson’s truck parked outside, sporting a Ski Journal window sticker and the ubiquitous tailgate protector of the downhill MTB fanatic.

In the photo above I’m looking at Ski Journal’s new hardbound image book. What they’re doing is taking their amazing photo annual and making it into a hard cover tome you could drop on any coffee table. If you’ve wondered how magazines will compete with the web, here is another niche that shows how a bit of creative thought can result in something that simply can’t be replicated by a web browser (at least not yet). In all, good to see this passionate crew, we wish them well — and thanks guys for the WildSnow support!